Privacy Policy

Effective Date: July 1, 2026
Last Updated: July 1, 2026

Abilene Auto Trader ("we," "us," or "our") operates the website abileneautotrader.com and provides automotive product ecommerce and consultation services to customers in the United States. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, create an account, place an order, subscribe to communications, or request a consultation.

By using our website and services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our website.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily submit, including:

• Full name and email address
• Order and checkout details (product selections, quantities, order notes)
• Vehicle information shared during consultations (year, make, model, VIN when provided)
• Messages submitted through contact forms
• Newsletter subscription preferences

Automatically Collected Information

When you access our website, we may automatically collect certain technical data, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, referring URLs, and time spent on pages
• Local storage data related to your shopping cart (stored in your browser only)

Cookies and Similar Technologies

We use cookies and similar tracking technologies to improve site functionality, remember preferences, and analyze traffic patterns. You may control cookie settings through your browser. Disabling cookies may limit certain features such as cart persistence.

2. How We Use Your Information

We use collected information for legitimate business purposes, including:

• Processing and fulfilling product orders
• Responding to inquiries, consultation requests, and customer support emails
• Sending transactional communications about orders and account activity
• Delivering marketing emails to subscribers who have opted in
• Improving website performance, product offerings, and user experience
• Detecting and preventing fraud, abuse, or unauthorized activity
• Complying with applicable legal obligations

3. Legal Basis for Processing

For U.S. residents, we process personal information based on your consent (e.g., newsletter signup), performance of a contract (e.g., order fulfillment), our legitimate business interests (e.g., site analytics and security), and compliance with law.

4. How We Share Your Information

We do not sell your personal information. We may share data with:

• Service providers: Third parties that assist with email delivery, payment processing, shipping logistics, and website hosting—bound by confidentiality agreements
• Business partners: Manufacturers or distributors when necessary to fulfill a specific product order or warranty claim
• Legal authorities: When required by law, court order, or to protect our rights, safety, or property
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice provided where required

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Order records are typically retained for seven years for tax and warranty purposes. Marketing subscription data is retained until you unsubscribe.

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your information. These include encrypted connections (HTTPS), access controls, and secure handling procedures for customer data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your state of residence, you may have rights under applicable U.S. privacy laws, including:

• The right to know what personal information we collect and how it is used
• The right to request correction of inaccurate information
• The right to request deletion of personal information, subject to legal exceptions
• The right to opt out of marketing communications at any time
• The right to non-discrimination for exercising privacy rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA). To exercise any of these rights, email contact@abileneautotrader.com with the subject line "Privacy Request." We will verify your identity before processing requests.

8. Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, contact us immediately and we will delete it.

9. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and manufacturer pages. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing personal information.

10. International Users

Abilene Auto Trader is based in the United States and intended for U.S. customers. If you access our site from outside the U.S., your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised "Last Updated" date. Material changes will be communicated via email to active subscribers or a prominent site notice where appropriate. Continued use after changes constitutes acceptance.

12. Contact Us

For questions about this Privacy Policy or our data practices, contact:

Abilene Auto Trader
Email: contact@abileneautotrader.com
Business Hours: Monday – Friday, 8:00 AM – 6:00 PM CST